David Ancor is a Canadian Judoka who has spent the last few years managing the content marketing, sponsorship, and social media for MAKEACHAMP. Through this experience, he has acquired extensive knowledge about what a company is looking for in a sponsored athlete, and how to grow a community of followers on social media, which he is currently using to help fund his journey to the 2016 Rio Olympics.  If you haven't read part one of this guide, check it out : it gives an overview of the concepts you need to know to take your athlete marketing, funding and sponsorship...

Without question, crowdfunding for athletes and teams is becoming increasingly popular. A campaign is simply the quickest and most efficient way to raise funds for your goals. In a world where getting money from sponsors is nearly impossible and there is an increased demand on the athlete to travel globally, getting funds quickly is instrumental. However, crowdfunding for athletes is so much more than simply collecting funds online. Below weve listed some of the unexpected benefits you get from running a crowdfunding campaign for your sport on MAKEACHAMP.1. Increased Online exposure Besides the cash that you get from your campaign, exposure...

Since 2012, crowdfunding for athletes, teams and sport organizations has been becoming increasingly popular. Prior to 2012 and the launch of MAKEACHAMP, there were mainly 4 ways to raise funds for your athletic goals:  Sponsorships Sponsorships Donations Selling goods/services Physically (baked goods, carwash, etc...) Online (selling t-shirts online) Grants Now, we are introducing the 5th way to raise funds - crowdfunding. Without a doubt, crowdfunding for athletes, teams and organizations is effective and powerful. However, it can be hard to define and categorize. Where does crowdfunding stand in the categories specified above? Does crowdfunding lay under sponsorship or is it selling...

The biggest barrier that holds back athletes from marketing themselves and getting sponsors is their mindset. The first thing that athletes ask is ‘what do they need to share online to get sponsored?’ or ‘what do I write in my sponsorship proposal?’.   Before getting to those steps, it’s important to adjust the way you see yourself as an athlete and how you think about the companies you are approaching will determine your success.   There are some critical psychological barriers that athletes need to overcome so that they will able to create the right online marketing to facilitate sponsorship....